"Introducing Lipton Japanese Matcha, 100% finely ground green tea leaves from City of Nishio, in Aichi Prefecture, located in South basin of Yahagi river, Japan. Matcha is a beverage that has been consumed by Japanese royalty, samurais and monks since ancient times. The Matcha Tea Ceremony, an integral part of the Japanese heritage has gained popularity all over the world as a symbol of peace and togetherness. Matcha tea leaves are shade-grown for 3 weeks to increase the amount of chlorophyll contained in them. This shading not only contributes to the bright green colour of matcha but also enhances its taste and savouriness. Since matcha is powdered and consumed in entirety, you actually reap the benefits of all of its nutrients. Drinking a single cup of Lipton Japanese Matcha provides 7.5X Phytonutrients* from green tea and it contains dietary fiber which is not there in green tea. Matcha is also very versatile. While there are numerous ways to drink it, matcha is also a popular ingredient in baking and cooking. Matcha is known to be beneficial for the skin too. *Phytonutrients = Plant nutrients like Catechins, Caffeine, Theanine, Dietary fiber and Chlorophyll in equal grammage of green tea and matcha"
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