"Be smooth, supple & smooch-worthy It is a common problem among smokers that their lips start getting dark in the long run. Also, smokers believe that licking lips frequently, keeps them moisturized but that just adds to the damage by drying them even more. Smokers come in contact with nicotine, heat and free radicals from cigarettes which darken their lips and make them dry and chapped in the long run. To tackle this problem, Beardo has introduced a revolutionizing Lip Lightening Balm for men that hydrates lips, repairs cracked lips and retains the natural tone of your lips. Beardo Lip Lightener is formulated using natural ingredients like Sweet Almond Oil, Sunflower oil, Shea butter and Mango butter which moisturizes and heals the lips while Vitamin A, C and E helps in lightening them without a glossy shine. Use this daily for best results or apply it and leave it overnight to restore the softness and healthy lusciousness of your lips. "