The Medicine ad Jingles used in commercials have always been the life and soul of Indian advertisement. The catchy (or annoying) tunes get stuck in the head and become a brand identity. Some of the most popular medicinal ad jingles that have created a stir among the masses include –
Safi
Probably not as popular as the rest, but the ‘be a Safi girl’ Medicine ad Jingles did well to make the awful tasting product sell like hot buns in the hopes of getting clearer skin!
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Moov
It’ll be difficult to find a single soul who watches television in India, and hasn’t heard of this. Popular as it is, this Medicine ad Jingles (more like the tagline) conveys the messages of instant relief it provides alluring hundreds of people tormented by muscle pain!
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Zandu Balm
The only thing that gave Moov’s ‘aah se aha tak’ a competition is Zandu balm’s jingle. Despite of being a little dull in its tune and lyrics, the Medicine ad Jingles still manages to soak in people’s attention.
Itch Guard
The ad which so aptly showcased the disasters of an uncontrollable itch, connected with the people immediately as they could relate to it a little too well. The ‘khujli hain ye khujli hain’ jingle helps bring out the sadistic misfortune the itch causes.
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DermiCool
The direct indication that summer is just around the corner in India is Dermicool’s ‘Chubti jalti garami’ jingle showing up every second minute on television. With its video depicting the summer blues perfectly, the ad has a number of summer vacation sentiments attached to it!
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Saradon
With its dramatic videos and a jingle that is easy to catch, most Indians subconsciously know ‘Sirf ek Saradon, aur sir dard se araam”
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Vicks
With one vicks pill popped in, we Indians get the courage to speak our mind without ‘hichkhich’ ! Sore throats are the only thing holding us back, afterall!
Can you think of any other medicine ads with catchy jingles whose tunes we hum to?
