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Rebranding PharmEasy – What We Did And Why We Did It!

Rebranding PharmEasy - What We Did And Why We Did It!
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We all know 6th November 2019 etched a new milestone in the history of PharmEasy, the day we launched our new campaign which reiterates our value proposition “Ease of ordering medicines online”. But a lot of us may not know what we did and most importantly WHY we did it! So here’s a tiny peek into the journey. 

Like humans, companies change over time. It’s like when children are all grown up and need a whole new wardrobe! Similarly, PharmEasy is evolving and evolving fast. It was important for us to reflect on our core proposition and make our branding more relevant. To kick-off of the entire rebranding exercise, we had Leo Burnett on board as are our consulting agency. 

So what has changed since?

Here! Take a look at PharmEasy 2.0

https://www.youtube.com/watch?reload=9&v=Z0S2wAXW3fc

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What are the chief pillars of quality healthcare we stand by?

The 3 pillars our new look exhibits are – Ease, Empathy and Trust. The world of medicine may be complex but PharmEasy is here to make it easy for one and all!

What was the insight for our TVC campaign?

“Medicines order karne ko lekar Bollywood is so filmy! But now, you can take it easy with PharmEasy!”

We tackled the problem OR let’s just say the drama around ordering medicines by positioning PharmEasy as the perfect healthcare solution for one’s medical needs!!

https://www.youtube.com/watch?v=cC4W-GbESow

https://www.youtube.com/watch?v=kSppcijbgBk

This 360-degree campaign, which started with TVCs, will be followed with a detailed influencer led campaign for digital platforms. It takes a new communication route for PharmEasy which goes beyond the pricing benefit, and drives our vision of SIMPLIFYING HEALTHCARE, IMPACTING LIVES!

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Dhwani Jerajani

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